In this era of globalization and capitalism
the main objective of the producers has mainly shifted towards maximizing their
profits by every possible means and in this process they forget their duties
and obligations towards end-users and consumers. Sometimes the consumers are
even cheated by the trading and marketing community by adopting unfair trade
practices for which consumers need to be protected. To prevent such
exploitation our Society is transforming the uneducated and exploited consumers
by imparting valuable knowledge by holding various seminars, road-shows and conferences
thereby converting them into a knowledgeable lot. In fact our society is acting
more like a supplement to the existing legal protective mechanism for
preventing the exploitation of consumers at large in the hands of traders, manufactures and other marketing agents.